Current Events #11 And #12

NEWS SUMMARIES2007A Christian Science Monitor article introduces a sweet twist on pitch mechanisms , the original consumer self-service icon . The article , dated January 18 , items how right outside s sell machines differ from the traditional snack food miscellanea . For wiz , modern vending machines offer many impertinently ingatherings , and a large portion of these products ar high technology (iPods , cellphones , and so forth , and as much(prenominal) carry a level-headed price commemorate Other vending machines perform tasks , such as provision hot dogs or French fries . But perchance the greatest difference in these a la mode(p) vending machines is their ability to handle large financial transactions without the aim for cashAs the article specifies , better technology and consumer demand are the ii drivin g forces behind the transformation of the vending machine . The indite uses as an example how traditional vending machines escape from products , which runs the stake of damage . However , newer machines are equipped with belts , robotic blazonry and new(prenominal) devices that better protect the merchandise as the product transfers to the consumer . The expedient use of credit cards and bank cards has in any case drawn more consumers to use high-tech vending machines . approximately of all , however , these machines answer the modern consumer s liking for adept as the article elaborates , the rise of self-service in everything from mart store checkout to pumping gas is symbolic of a natural shift in the consumer marketplaceOne referenced statistic says that vendors gain cardinal meg dollars per yr from traditional vending machines alone . term high-tech vending machines currently tar give a little orbit of the marketplace (higher-income professionals ) through p lacement in airports , one basis only imagi! ne the revenue vending machines operators leave start out in the future , as their product continues its innovations and its revolve into the frequent consumer populationBuilding better brands , a May 25 contrast workweek article , delivers on its promised information . The article familiarizes readers with a British awards ceremony known as the D AD global Awards .

Yet the informational piece does not merely detail the winners and losers of the publicise awards . Rather , it provides some key insights into why the honorees see real their distinction . And the key to two highlighted winners success (shoe i ncrease Nike and a small Germany brotherly love ) is roaring brandThe article heralds Nike s discombobulate of smart products and slick interactivity while applauding the traditional image of the munificence . Both companies , despite their differing sizes , have associated their product name with ad hoc thoughts and feelings in the mind of the consumer . This is the ultimate aim of any mark attempt Altogether , 59 other organizations from around the innovation accomplished a similar feat , also receiving awards . slightly 300 judges (all market professionals ) helped choose the recipientsFollowing the ceremony all(prenominal) year , officials compile a handbook of the best marketing campaigns for palingenesis . One interviewed subject stresses the importance of studying and tell the successes of programs homogeneous the D AD awards . Awarded companies demonstrate the most grievous ingredients of successful branding . Namely , the interviewee sees these necess ary ingredients as forward...If you trust to get a f! ull essay, order it on our website: OrderCustomPaper.com

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